Marketing

Paramount+'s Landman on CBS and Paramount+ aligns with a seven-figure American Petroleum Institute ad campaign featuring real landmen, underscoring the oil industry's renewed swagger on U.S. screens.

The American Petroleum Institute backs a seven-figure ad campaign featuring real landmen during Paramount+ and CBS broadcasts of Landman, signaling renewed oil industry confidence.

Major streaming platforms are ramping up aggressive pause ads — fullscreen, interactive creative aimed at retained viewers — reshaping streaming advertising and prompting user experience debates.

Major streaming platforms deploy bold pause ads — frozen-screen commercials designed to stop viewers and boost ad recall, reshaping streaming advertising strategies.

An early Yoshi design for the upcoming Super Mario Galaxy movie leaked via Pillsbury packaging, revealing character art tied to Yoshi eggs on promotional cookie dough packaging.